Spoiler Alert – ConvertKit Wins
We know that many people won’t read all 1,302 words of this blog, and that’s perfectly okay! To accommodate those who took the time to visit us but don’t have the time to finish the entire blog, ConvertKit is our favorite, and we’ll share why below.
But first, let’s talk about email marketing in general.
Email Marketing is NOT DEAD
It’s being screamed from the mountaintops that social media is the new king of marketing, while email marketing is being shunned and excommunicated from the advertising church.
We are here to call bologna! Here’s a fun fact for you – Email Marketing is 40x more effective than social media advertising according to a McKinsey & Company Study. FORTY TIMES. Not only that but the study also said that the buying process happens 3x faster for email campaigns than it does for social media campaigns.
We say all of this not just for word count heroics on this blog, but to engrave it into your marketing mind — email is NOT dead. Don’t underestimate the power of a well-cultivated list.
The Showdown: MailChimp Vs. ConvertKit
These two were obvious choices to compare. MailChimp is probably the most well-known email software on the planet. That didn’t happen by accident and we aren’t saying it isn’t well-deserved recognition either. ConvertKit may be less recognizable, but is posing a real threat to the Mailchimp customer base. Especially notable, some key features of Mailchimp have recently been removed from their free package, such as email automation, a crucial marketing tool.
Enough rambling though, let’s get into it.
As we stated before, ConvertKit is our favorite. After using many email software tools over our years of digital marketing, we have a pretty good idea of what we are looking for and what makes a software great.
ConvertKit is extremely easy and flexible to use. They really thought out the user interface when developing the platform. As you search through their website, you’ll notice they make special note to say that their service works well for bloggers, entrepreneurs, small businesses and startups. That’s what attracted us to it in the beginning.
To follow up with that, we should note that if you are a large business or enterprise, ConvertKit may not be the best service for you. You’d probably be more interested in a service like Braze or Airship.
What Convertkit does incredibly well:
- Gets into inboxes!
- Simple email automation
- Segmenting lists for different customer needs
- Visual funnel style email sequence building
- Simple customer converting newsletters
Let’s Walk through some of the Pros and Cons, Shall we?
- Inbox delivery! ConvertKit focuses on text heavy email templates. They aren’t as flashy but that’s exactly what you want to avoid the spam folder.
- Absolutely incredible visual builder of automation. Stack and arrange email sequences with ease just by visually moving them into place.
- Templates! Over 80 of them actually. A large selection of templates gives you a great place to start and you can customize them to your heart’s desire.
- So many integrations. Shopify, Instapage, gumroad and Zapier, just to name a few.
- Landing page creator. It’s not the most robust system (check out Instapage for that) but it is pretty decent and a nice tool to have.
- Subscriber tags. You can easily organize and segment your subscribers with tags from just one list.
- The reporting could be better. At first glance it seems pretty good. But data is the king of marketing. If you aren’t tracking, you aren’t progressing. It’s not the worst but just know it could be better.
- Form limitations. We’d like to see fully customizable forms in the future. As for now, it’s limited how much you can customize.
- There is no free version. Unlike Mailchimp, there is no free version. The starting base package is $29/month
We must confess… MailChimp is an excellent software and they have truly raised the bar in the email marketing world. They are one, if not the first company to offer truly free email services. That alone makes them one of our first suggestions to people as they are getting into email marketing.
For anyone that has done or currently does email marketing, you know that it is a never-ending process that takes commitment to be effective. MailChimp is a great way to test the waters and start learning how to build and nurture an email list.
Who is MailChimp for?
It’s honestly for a lot of people. If you are just wanting to send out the occasional email newsletter to your list of customers or you are just learning how to write emails and all of the nuances, Mailchimp is probably the write (pun intended) solution for you.
If however, you are wanting to build more advanced email sequences that deliver based on certain tags and obtain a high open-rate, MailChimp may not be the best choice.
Let’s start to break down the pros and cons to see if MailChimp is right for you.
The Pros and Cons of MailChimp
- It’s FREE! Well at first it’s free. So long as you have less than 2000 subscribers and don’t need advanced tools like email automation, MailChimp is completely free to use.
- SUPER EASY to use. Everything is drag n drop. They have several templates and make building a pretty email very easy.
- Integrations galore. Since MailChimp is so popular, they have nearly every integration you can think of.
- Easy to read reporting. MailChimp has very digestible analytics that make it less daunting to understand what is going on.
- Ugly automation. Not trying to be mean! It’s just true. It’s an unorganized feeling setup and you can easily get lost trying to get your automations to line up right.
- Limited free features. It’s hard to complain about a free platform, but Mailchimp use to offer automations with their free accounts. That is no longer the case.
- Clunky landing pages. To be fair, it’s not a landing page software by nature, but it’d be nice to get some upgrades. For a super awesome landing page software, we love Instapage.
Enough monkeying around. Which one should you use?
As with most things, there is no exact answer (I’m sorry), but if you are wanting our advice, we suggest ConvertKit. Here’s why:
Most people reading this blog are online aficionados such as Creators, Bloggers, Entrepreneurs, Influencers, etc. Email Marketing is about a lot more than just a pretty and professional newsletter (which Mailchimp kills it at!). Email is about reaching and connecting to our customers, clients and fans.
ConverKit tailors to those needs in several ways. One of our personal favorite ways is by formatting the emails to be text-heavy so that they have a less likelihood of going into the dreaded spam folder. They still have tons of beautiful templates, but they are designed to actually make it into the inbox. ConvertKit also makes it easy to visualize how your emails are going to be sent out and how much time in between emails.
You’re probably wondering, how much is it though?
Their plans start out at $29/month and go up from there.
Email Marketing can have a huge impact on your business and your revenue. It’s best to find a platform you really like and stick with it, or else you’ll always be in the start over phase. We want you to have your emails setup and always on! Not just waiting to write them in a new email platform.
We recommend signing up for the free MailChimp account and also try out ConverKit’s 14 Day Free Trial. Look through both platforms and make a decision based on trying them for yourself.
Hopefully, we answered your questions, but if you have more, send us an email! firstname.lastname@example.org
Thanks for reading,
Alex | TGM